PARTNERSHIPS & ASSOCIATIONS
Established in 1989 and registered as a non-profit organization (NPO), aware.org aims to develop a culture of responsible alcohol usage by taking on the responsibility of curbing the problems and ills which have been caused by alcohol misuse and abuse. Aware.org is the alcohol industry’s response to concerns regarding these problems.
Aware.org realises the importance of promoting Responsible Alcohol Usage for the purposes of developing harmonious, safe and sustainable social settings within South African communities.
Our members include leading manufacturers of alcoholic beverages, such as SAB, Distell, Diageo, KWV, DGB and many others.
On the ground, assisting with our day to day reach within communities are the likes of The Foundation for Alcohol Related Research (FARR), The Young Free and Educated (YFE) initiative, the International Alliance for Responsible drinking (IARD), the Road Traffic Management Corporation (RTMC) and VinPro.
For a culture of responsible drinking and alcohol awareness education to be promoted and grown in South Africa, it is imperative that leading alcohol manufacturers and distributors get actively involved in initiatives geared towards this, and actively participate in intervention processes.
Aware.org holds all its partners and associates in high regard.
Strategic partnerships are the life blood of our harm-reduction establishment.
Many distributors and retail chains such as Tops at Spar, Massmart and Diamond Liquors have joined aware.org as associate members. Since its formation, aware.org has had a growing associate membership base and continually receives proposals from parties who are interested.
Aware.org is committed to continuing the development, implementation and support of a broad array of targeted intervention programmes to achieve sustainable reductions in irresponsible consumption.
Our interventions are conducted in partnership with stakeholders who also share a vision of promoting responsible drinking education in South Africa.
Along with our partners, members and associate members aware.org aims to develop a national culture of responsible alcohol usage.
The National Liquor Authority (NLA) often refers applicants to aware.org to obtain membership and fulfil the applicant’s obligation of contributing to the combating of alcohol abuse.
Our members include leading manufacturers of alcoholic beverages, many distributors and retail chains.
For a culture of responsible drinking and alcohol awareness education to be promoted, it is imperative that alcohol manufacturers and distributors get actively involved in initiatives geared towards alcohol abuse reduction, and actively participate in intervention processes.