We are Aware.org

Promoting and supporting the responsible use of alcohol.
Group of south africans enjoying themselves while drinking alcohol responsibly
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Diageo LogoEdward Snell & Co LogoHeineken LogoUltraLiquors LogoTakealot LogoUltraLiquors LogoUltraLiquors Logo
Young South Africans drinking together responsibly
About Us

Promoting the responsible use of alcohol

Association for Alcohol Responsibility and Education’s (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a “whole-of-society” approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies.
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