OUR STORY

Day by day, and through
targeted on-the-ground initiatives,
Aware.org is determined
to reduce the harmful effects
of alcohol abuse.

The Association for Alcohol Responsibility and Education (Aware.org) is the alcohol industry’s response to concerns regarding alcohol misuse and abuse.

Alcohol consumption is a normal part of social gatherings, and as such is meant to be enjoyed. Unfortunately, as with many things meant for enjoyment, some people tend to abuse the pleasure and overdo it. Binge drinking often results in problems – sometimes quite critical. Through Aware.org, the industry has accepted a responsibility to team up, educate and improve drinking behaviour. This will be done through targeted interventions, to curb and prevent the harm caused by alcohol abuse. Established in 1989, (as the Industry Association for Responsible Alcohol Use, AWARE) and registered as a non-profit organisation, Aware.org is a public benefit organisation (PBO). It comprises members that include the leading manufacturers of alcohol beverages in South Africa.

a responsibility to team up, educate and improve drinking behaviour.

PARTNERSHIPS

Established in 1989, (as the Industry Association for Responsible Alcohol Use) and registered as a non-profit organisation, Aware.org is a public benefit organisation (PBO). It comprises members that include the leading manufacturers of alcohol beverages in South Africa, such as SA Breweries (SAB) Heineken, Distell, Diageo, Pernod Ricard and smaller members like DGB, KWV represented by the South African Brandowner’s Association (SALBA). The 2500 primary wine producers in South Africa are also represented by trade association – Vinpro.

In addition, a number of distributors and some retail chains such as Tops at Spar, Massmart and Diamond Liquors have joined Aware.org as associate members. On the ground, Aware.org has partnerships with various strategic stakeholders, in multiple provinces, who have expertise to fight alcohol abuse in their specific regions. The target market for Aware.org’s initiatives are both the youth and adults (of all races) who are vulnerable and at risk of suffering the negative consequences of alcohol abuse and misuse. Day by day, and through targeted on-the-ground initiatives, Aware.org is determined to reduce the harmful effects of alcohol abuse

A renewed fight against Alcohol Abuse. A new and better strategy. A new corporate image.

In November 2017, we launched our new brand name Aware.org