Road Safety

Our programme to promote and support road safety among adults who consume alcohol has two distinct elements: pedestrian safety, and don’t drink and drive.


The former has been prompted by Road Traffic Management Corporation (RTMC) data that show pedestrians comprise up to 40% of road fatalities. A study commissioned by RTMC found 5.5% of road crashes were attributable to alcohol and that the risk of a pedestrian dying when struck by a vehicle is three times higher when the driver is intoxicated. There is a clear case for a continued focus on preventing drinking and driving.