Aware.org is registered as a non-profit organisation (NPO) with the Department of Social Development, which is focused on preventing the negative consequences of alcohol abuse.


Our aim is to reduce alcohol related harm through creating awareness, research, effective partnering and stakeholder management. We operate both in the formal and informal sectors to ensure compliance with internationally recognised industry goals and good governance practices.

Established in 1989, (as the Industry Association for Responsible Alcohol Use, AWARE) and registered as a non-profit organisation, Aware.org is a public benefit organisation (PBO). It comprises members that include the leading manufacturers of alcohol beverages in South Africa, such as SA Breweries (SAB) Heineken, Distell, Diageo, Pernod Ricard and smaller members like DGB, KWV represented by the South African Brandowner’s Association (SALBA). The 2500 primary wine producers in South Africa are also represented by trade association – Vinpro.

We pride ourselves on our willingness to reach the man/woman on the ground. With our tailor made programmes, we strive to make a sustainable difference in different regions, and engage closely with affected communities, to prevent:

A two minute story about a boy who nearly lost everything because he drank when he was younger than the legal drinking age – 18 years.

Under Age drinking is a costly and dangerous mistake.

Don’t do it!