We are Aware.org

AWARE.org’s Impact Celebration in Sandton brought together government, industry, law enforcement, and community leaders to recognise a year of measurable progress in reducing alcohol-related harm across South Africa. From strengthened partnerships to large-scale community programmes, the event highlighted how multi-sector collaboration is driving real behaviour change and shaping a safer, healthier future.

The “Makers of Tomorrow” campaign, part of AWARE.org’s #NoToU18 pillar, reached more than 25 million people and achieved an 80% positive shift in attitudes toward sober behaviour. Built around digital ecosystems like Roblox, TikTok, and SABC1’s Skeem Saam, the initiative met young people where they are—online. In collaboration with Seamonster, AWARE.org turned prevention into participation, using the psychology of gaming to make responsible choices feel aspirational rather than restrictive. The campaign’s success has earned international recognition, reshaping how South Africa approaches youth alcohol awareness and digital engagement.

AWARE.org convened the 2025 Don’t Drink & Drive Seminar in Rosebank under the theme Driving Action for Safer Roads, uniting government, law enforcement, industry, and civil society. The event focused on coordinated strategies to reduce alcohol-related road harm through education, enforcement, prosecution, and rehabilitation, turning awareness into accountable, measurable action.