We are Aware.org
Our Focus Areas
View details about our focus pillars and various active programmes.
Partners
Aware.org's Strategy: Expert partnerships and member initiatives driving responsible alcohol use.
Latest Updates
Read all about our latest news, blogs and interviews.
Members' Area
Access our dedicated members area to join or renew your membership.
About Us
Promoting the responsible use of alcohol
Association for Alcohol Responsibility and Education’s (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a “whole-of-society” approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies.
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Latest News
December 9, 2024
December 5, 2024
This festive season, AWARE.org’s innovative road safety campaign draws inspiration from reality TV to reveal the devastating consequences of drunk driving. Through stories of regret and loss, the campaign delivers a powerful message: make smarter choices and ensure joy, not tragedy, on South Africa’s roads.
November 22, 2024
AWARE.org is breaking barriers with Roblox: Party in Your Pocket, an innovative game tackling underage drinking in South Africa. Designed to turn tough conversations into engaging experiences, this proudly South African initiative empowers families and teens to make informed decisions while fostering meaningful dialogue.
