We are Aware.org
Our Focus Areas
View details about our focus pillars and various active programmes.
Partners
Aware.org's Strategy: Expert partnerships and member initiatives driving responsible alcohol use.
Latest Updates
Read all about our latest news, blogs and interviews.
Members' Area
Access our dedicated members area to join or renew your membership.
Submit your ride competition
Shiy’imoto – Park Your Car. Not Your Life.
This competition celebrates South Africans who choose a safe ride home when alcohol is part of their plans. By opting for an e-hailing service instead of driving, you can submit your trip receipt and stand a chance to win e-hailing vouchers. It’s our way of recognising responsible choices and encouraging safer roads for everyone.
Discover the facts behind your drinking habits and take control of your story.
About Us
Promoting the responsible use of alcohol
Association for Alcohol Responsibility and Education’s (Aware.org) core mandate is to promote responsible drinking by adults who choose to consume alcohol and reduce its harmful use. We have a zero tolerance on underage drinking. Our philosophy is based on a “whole-of-society” approach to effect behavioural change and our programmes are informed by research and data. The key pillars of focus are: Underage Drinking, Road Safety and Sober Pregnancies.
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Latest News
January 9, 2026
December 15, 2025
Drunk-driving arrests have surged by nearly 9% compared to last year, with 1,478 motorists detained in recent national operations. As authorities intensify roadblocks and breathalyser testing, AWARE.org is urging South Africans to take personal responsibility and “leave the car behind” when drinking — a decision that could save thousands of lives this festive season.
December 9, 2025
