Aware.org’s core mandate is to promote responsible consumption of alcohol and reduce its harmful use. Aware.org supports a “whole-of-society” approach that combines the efforts of different role-players to change individual behaviour and positively influence our country’s drinking culture and environment. Our programmes are informed by research and data with a focus on specific key forms of alcohol use that cause serious harm – particularly Underage Drinking, Road Safety and Sober Pregnancies.