Partners’s strategy for promoting and supporting responsible alcohol use requires a range of specialised implementation skills. We source many of these by forging partnerships with organisations that have proven expertise in relevant areas of work. Partnerships change over time as different phases in our strategy unfold. Significant current partnerships are presented below.


In addition, many of our main members have initiated programmes for responsible alcohol use and these often dovetail with our priorities, making a significant overall contribution to outcomes.

Strategic and industry partners

The Behavioural Change Agency

National Liquor Traders Association

The Beer Association of South Africa

The Consumer Goods Council

Provincial liquor boards


# NO to Under 18

Collingwood Learning (SMASHED Project)

Grounded Media

Altus Sport

United through Sport

School of Hard Knocks

Children of the Dawn

Grassroots Hope for South Africa


Road safety

Road Traffic Management Corporation

Johannesburg Metropolitan Police Department (JMPD)


Community policing forums in pedestrian crash hotspots

National Institute for Crime Prevention and Reintegration of Offenders (NICRO)


Sober pregnancies

Foundation for Alcohol Related Research (FARR)


No to binge drinking

Family and Marriage Society of South Africa (FAMSA)

South African National Council on Alcoholism and Drug Dependency (SANCA)

Father a Nation

The Decision Lab

Student Village