Some brands sell products. Others transform industries. And then there’s Aware.org - a life-changing brand that is reshaping the way Africa thinks about alcohol harm reduction, behaviour change, and purpose-driven impact.
In a defining moment, Aware.org has been named one of the top 20 brands in sub-Saharan Africa, in the 2024 Loeries Official Rankings report. This recognition cements the organisation’s place as a leader in social change. More than just an NGO, Aware.org is a movement - one that is championing responsible consumption, and influencing public behaviour at scale.
At the helm of this success is Mokebe Thulo, a visionary leader also recognised as one of Africa’s top ranking brand managers in the same report. From pioneering game-changing campaigns like prenatal alcohol prevention ‘Reveal the Truth’ to launching innovative digital interventions that speak directly to Gen Z, her work is proving that social good and strategic branding are a powerful force for change.
This recognition is more than an accolade - it’s a call to action, inspiring other organisations to redefine their impact and engage communities in meaningful ways.
Loeries Official Rankings are a valuable and independent measure of the most innovative brands across Africa and the Middle East in the brand communication space. The rankings show the results for three years ensuring that there is a clear picture of those that deliver creative innovation over a sustained period of time.
This recognition is more than just an accolade—it’s proof that purpose-driven branding can drive real change. As Aware.org continues to lead the way in responsible alcohol consumption and behaviour transformation, it sets a new standard for brands aiming to create lasting social impact.
