We keep rising through innovations and partnerships

Committed to leading harm reduction and promoting responsible drinking in South Africa, the AWARE.org strategy integrates behavioural science, data, and local and global best practices, to inspire sustainable behaviour change and create a lasting impact.
We keep rising through innovations and partnerships
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During 2024, we positively influenced the lives of nearly 150,000 individuals who are the direct beneficiaries of our programmes and partnerships to prevent underage drinking, drinking and driving, and drinking while pregnant. Through our advocacy, networking, and innovative public engagements, millions of South Africans received valuable information and support to help them prioritise responsible behaviour.

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