The Code of Commercial Communications
will ensure the marketing of alcohol products in a socially responsible manner.
THE CODE OF COMMERCIAL COMMUNICATIONS – MARKET LIKE THERE IS A TOMORROW
The purpose of the Code is to represent a firm commitment by the members of aware.org across the alcohol industry eco-system to maintain high standards of responsibility and ethical conduct in all of their commercial communication activities. This requires aware.org, together with its members and strategic partners including the DTI, the National Liquor Authority, the Department of Social Development, to work together to find an effective balance between compliance, alcohol harm reduction, socio-economic growth and business sustainability. This is the true spirit of the Code and it requires a collective drive for awareness, education and mobilisation of all South Africans to be “responsible for better”.