The Code of Commercial Communications
will ensure the marketing of alcohol products in a socially responsible manner.

aware.org Code of Commercial Communication Launch for the Liquor Industry

28 January 2020

Mrs. Ingrid Louw

Prea Ramdhury

Greame Harlow

Millicent Maroga

Ms. Zoleka Lisa

Mrs. Ingrid Louw (Q &A)

Panel Discussion

THE CODE OF COMMERCIAL COMMUNICATIONS – MARKET LIKE THERE IS A TOMORROW

The purpose of the Code is to represent a firm commitment by the members of aware.org across the alcohol industry eco-system to maintain high standards of responsibility and ethical conduct in all of their commercial communication activities. This requires aware.org, together with its members and strategic partners including the DTI, the National Liquor Authority, the Department of Social Development, to work together to find an effective balance between compliance, alcohol harm reduction, socio-economic growth and business sustainability. This is the true spirit of the Code and it requires a collective drive for awareness, education and mobilisation of all South Africans to be “responsible for better”.

“THE CODE”

Coronavirus (Covid-19) Addendum to the aware.org
Code of Commercial Communications